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ECL Consulting, LLC is dedicated to informing and educating our clients about business, accounting, QuickBooks and tax issues.  Our biweekly e-newsletter provides timely articles to help you manage your business and finances and achieve your financial goals.  Please come back and visit often.    

 

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Our Current Newsletter:  Dec. 1, 2009 is below.  
 
 
 
 
 
 

ECL Consulting, LLC

E-Newsletter

accounting and cash flow solutions for successful companies
In This Issue
 
Staff Contact Info
  
December Tax Deadlines
  
Tax Deductions for Home Based Businesses
 
How Can I Maintain Sales Through the Holiday Season?
 
Specials on QuickBooks
 
Getting Organized

AZ Withholding Changes

 
 
Remember to schedule your FREE meeting with us to see how we can save you time and money!

(520) 241-0371
 


 
ECL Staff Contact Info
Each of ECL's staff members can be reached directly.  You can also call 520-241-0371 to leave a message for any staff member. 
  
Our central fax number is
1-520-843-2092.
Please make sure you dial the "1" and the area code, no matter where you're dialing from.
  
Eli Larriva:
520-241-0371
  
Carol Rundle:
520-465-3090
carol@eclconsulting.com
 
Susie Guthrie:
520-638-6738
 

 

 




Getting Organized

As a small business owner you wear many hats. With all the rewards and responsibilities of ownership, it's no wonder that paperwork often falls to the bottom of your list, along with organizing your office, work flow and schedule. 

  
If you want to eliminate misplaced paper files, know exactly where you put that document on your computer, have a clutter-free path to your desk, and remember important deadlines and appointments every time, contact us to put ECL's Organizing Solutions to work for you! 
  
Better yet - call us BEFORE you get stuck to free up your time & start saving money!

 


Arizona Withholding Changes Effective January 1, 2010

Senate Bill 1185 amended the amounts required to be withheld for Arizona withholding purposes.  Here is the Form A-4 that is effective on January 1, 2010.  Please read this Information Sheet for a description of the changes that will occur in the future regarding withholding here in Arizona.

 

 



 

Dear Client/Friend of ECL Consulting,

Do you run a business out of your home?  You may quality for tax deductions.  The IRS doesn't restrict the home definition to just houses.  Below is a simple guide to home office tax deductions, including a requirements checklist.  Ask yourself these questions to see if you are eligible for a business use of the home office deduction.

ECL Consulting, LLC's Business Coaches work with business owners and managers in the areas of business management, administration and strategic planning to maximize the potential of the business and help owners realize their dreams.  By coaching you through every vital part of your business, we help create the plan, inspired action and measurable results to achieve your vision.
 
 
  Do You Run a Business Out of Your Home? You May  Qualify for Tax Deductions

The IRS doesn't restrict the home definition to just houses.   A business that operates in an apartment, condominium, mobile home or boat can qualify.  The home definition also includes unattached structures on the property, like a garage, studio, barn or greenhouse. 
 

Requirements Checklist

Ask yourself the following to see if you are eligible for a business use of the home office deduction:

1.  Is your use of the business part of your home exclusive, regular and for your business?   

To qualify under the exclusive use test you must use an area of your home only for your trade or business.  The business area doesn't have to be in a separate room or blocked off by a partition, but it must be identifiable.  For example, a workstation in the corner of a living room may qualify, but piling papers on your kitchen table would not. (Note: The exclusive test doesn't apply to daycare facilities, or in some other cases, for the storage of business inventory or product samples.  Check irs.gov/smallbiz for the special rules.)

Regular use means that you use part of your home for your business on a continuing basis.  Occasional business use is not enough to meet this requirement - even if you use an area designated exclusively for business purposes.

If you use part of your home for business, you may be able to deduct expenses for the business use of your home.  These expenses may include mortgage interest, insurance, utilities, repairs and depreciation.  The home office deduction is available for homeowners and renters, and applies to all types of homes, from apartments to mobile homes.  There are two basic requirements for your home to qualify as a deduction:

1. Regular and Exclusive Use. You must regularly use part of your home exclusively for conducting business. For example, if use an extra bedroom to run your online business, you can make home office deduction for the extra bedroom.

2. Principal Place of Your Business. You must show that you use your home as your principal place of business.  If you conduct business at a location outside of your home, but also use your home substantially and regularly to conduct business, you may qualify for a home office deduction. For example, if you have in-person meetings with patients, clients or customers in your home in the normal course of your business, even though you also carry on business at another location, you can deduct your expenses for the part of your home used exclusively and regularly for business.  You can deduct expenses for a separate free-standing structure, such as a studio, garage or barn, if you use it exclusively and regularly for your business.  The structure does not have to be your principal place of business or the only place where you meet patients, clients, or customers.

Generally, deductions for a home office are based on the percentage of your home devoted to business use.  So, if you use a whole room or part of a room for conducting your business, you need to figure out the percentage of your home devoted to your business activities.

 2.  Does the business part of your home serve as either

  • your principle place of business
  • a place where you meet with patients, clients or customers or
  • a separate structure not attached to your home, used for business purposes

When your home is your principle business location

Even if your business has several locations, you may qualify for a deduction if your home is the principle place of business activity.  You will need to prove that you use your home office exclusively and regularly for administrative or management activities and are unable to perform those activities at any other fixed location.  You can still outsource administrative tasks from other locations and pass the principle business location test.

When you meet with customers, patients or clients in your home

If your business doesn't meet the requirements as a principle place of business, it might qualify as a meeting place.  If you meet with customers in your home as a normal course of your business, you can deduct expenses for the area of your home used exclusively and regularly for meetings. 

To qualify, the use of your home as a meeting location must be necessary and integral to your business.  Using your home for occasional meetings or customer calls does not qualify you to deduct expenses for the business use of your home.

When your business is run out of a self-standing structure

You can deduct expenses for a separate free standing structure on your home property, such as a studio, garage, storage shed or barn - if you use it exclusively and regularly for the business.  A self-standing structure does not have to meet the requirements of a principle place of business or a meeting place.

Deduction Limitations

Most deductions for the business use of your home are limited to the percentage of your home used for business or business percentage. Don't qualify for a deduction?  When you have a business in your home you may be able to deduct a percentage of your home expenses such as insurance, utilities and depreciation.  You may have to do a little research, but it could be result in extra money in your pocket.

Home Deduction Myths and Scams

Have you heard about home-based deductions that seem too good to be true?  Chances are they're a common misconception.  The IRS helps to separate the facts from myths:

  • Non-deductible personal living expenses can not be transformed into deductible business expenses
  • You can't use your home's operating expenses, or your home's depreciation deduction to create a net loss for a business operated out of your home.
Beware of scams that involve unprofitable home-based businesses claiming personal expenses as business expenses. No matter how convincing the information and marketing materials may seem, if you encounter what looks like a home based tax avoidance scheme, check it out.
 
Visit the IRS page on Home Office Deductions for a full explanation of tax deductions for your home office.

 

 Contact ECL Consulting, LLC today to schedule your initial consultation with a Business Planning Coach and start building an effective plan for your business!


 
  Ask An Expert
 

Q:  It's been a rough year.  How can I maintain sales through the holiday season?

A: Here are some marketing options to consider as part of your small business holiday plan:

 

1. Promotions, Incentives and Giveaways - That Needn't Break the Bank. 

Promotions and incentives needn't be restricted to the mall and Main Street.  Whatever your business or industry there is usually a season-appropriate discount, bundle or giveaway that you can offer your customers.

When determining your offer, think about the season and what you can do to help your customers get through the stress and expense of the holidays -  then create a compelling reason for them to act now.  For example rather than simply discounting your services, offer a packaged offering: "Buy X service now and we'll provide Y for free in the new year."

Reducing your customer's burden can even be achieved with the instant gratification of a giveaway. These don't need to be expensive. Even something as simple as offering a free holiday cookie or apple cider when they visit your store/business location can make you stand out.

If you are a freelancer, you know the cash flow pain that comes at this time of year.  Nevertheless, don't be afraid to position your services for the holiday season and offer your clients special incentives, too.  Find out what their holiday business plans are and offer them a "holiday special."  This could be a value rate for bundled services or a repeatable cookie-cutter project that you can offer all your clients to help them out during the holidays.  For example, a logo/Web site festive re-design or fixed price marketing campaign would be appropriate.

2. Get your Web Site Ready for the Holidays. 

If you have an online presence or operate an online business, here are some simple ideas for prepping your site for the season:

  • Decorate your Web Site - It's a simple, often overlooked, tactic that adds a human touch to your operations and makes online shopping that much warmer and inviting for the consumer.  A quick approach is to take a leaf out of Google's book and pay a graphic designer to decorate your logo; it won't cost much and can be reused each year.
  • Don't forget Social Media - Consider customizing your Twitter page and Facebook logo for the holidays too.
  • Check that all of your online merchant tools are working properly. There is no surer way to lose a customer than broken links.
3. Tie Holiday Themes into Your Sales Strategy

This is an inventive yet simple tip featured in this *Small Business Trends article - "*12 Low-Cost Marketing Ideas for the Ho-Ho-Ho-lidays!".  The author, Ivana Taylor, suggests creating a "12 days of your product" by featuring a product or service every day or every week during the holidays.

 Whether you sell to consumers or business customers this is a great themed way to raise awareness of the diversity of your offerings and shift extra stock!

4. Don't Forget to use Email - Properly!

While email is generally overused it is still an inexpensive and easy-to-implement option for maintaining contact with existing customers.  To be effective, do remember that mass email marketing should only be used to communicate with those you have already done business with or who have expressed an interest in your business or services and have asked to receive email from you - otherwise known as permission marketing.

Here are some tips for using effective email marketing to support your holiday marketing efforts:

  • Keep the e-mail short, sweet and with direct links to your promotional offers rather than the home page - You want to make the process as easy as possible for your customers.
  • Clearly state the intent of the email in the subject line - For example, "Thank You for Your Business in 2009 - Here's a Special Offer Just for You."
  • Segment your customers according to their buying habits - Most commercially available email list management programs have a variety of tools that can help you make sure your readers only get messages that are relevant to them.
  • Be festive in your design - It's the holidays after all!
  • Follow the rules of the road - Don't forget that online marketing is regulated, so whatever tactics you employ, be sure to follow government guidelines that apply to list management, SPAM and other rules of the road.

5. Beef up your Customer Support

Before you start any new holiday marketing venture, it's absolutely vital that your customer support processes operate efficiently. Proactive measures such as email marketing campaigns and displaying customer reviews on your Web site can help increase your consumer trust.  But, if the staff and infrastructure are not in place, you're wasting your time. Consider hiring a few temporary holiday staff to help you keep things running smoothly.

Based on an article by Caron Beesley.

    Ever have tax, QuickBooks or accounting question, but didn't know who to ask?  Now you can Ask An Expert.  Send us your questions and we'll answer it here.


     
      QuickBooks Specials
     

    A+ Consulting, LLC is offering the following promotions:

    • 25% off QuickBooks Enterprise Solutions 10.0
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    Contact them at qbooksconsulting@yahoo.com.

     


     
    Have you enjoyed this newsletter?  Have any suggestions for things you'd like to see covered?  Have a question for our resident Accounting Expert?  Let us know by emailing askexpert@eclconsulting.com.   Each issue will cover different topics and have different features, so watch for us every other Tuesday.  
     
      
    Remember, we provide accounting and cash flow solutions for successful companies -- yours!  
      
    Sincerely,

    Eli Larriva
    ECL Consulting, LLC
    (520)241-0371
    info@eclconsulting.com
     
                                                                                                                                                                                                                             
    We value your feedback!
     
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